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How can someone transition from digital marketing to product marketing considering the differences and overlaps?

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  1. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • May 27

    I've successfully brought people onto my product marketing teams from a variety of departments within the organization. Marketing is a logical choice but I have also had success with transfers from customer success, pre-sales/sales engineering, education, and product management. All of these departments bring valuable skills to product marketing and often have internal knowledge of the product that makes their onboarding easier than hiring from outside. When I have hired internally, I've focused ...Read More

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