How difficult is it to pivot from a product manager to a product marketing manager
1 Answer
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
I came to product marketing from product management myself. As I grew higher in my product management career, I started to realize that I was spending more and more of my...
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How is the market for Product Marketing jobs looking as compared to Product Management jobs. The forums say Product Marketing jobs are easier to get into, but I see tons of Product Management jobs in the boards. What is your sense?How easy is it to pivot from a marketing writer into a product marketing manager role? For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?How realistic is it to get into PMM role from a Brand / Product Manager role? (previous experience in a Consumer Goods company)What kinds of skill sets do you look for in Product Marketing Managers who are switching to a career in Product Marketing? How do you break into a product marketing role?