ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • May 27
I came to product marketing from product management myself. As I grew higher in my product management career, I started to realize that I was spending more and more of my time on external-facing activities - talking to customers, sitting down with sales reps, working with our PR team, presenting to analysts, researching market insights with influencers/analysts, figuring out what our marketing team actually needed for a product launch. As I started to enumerate all the things I did during a typi ...Read More
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