Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 5mo
I’ve seen marketing writers be successful in transitioning to PMM because there’s a lot of shared skill sets across the two roles. The important thing is highlighting what those shared skills are in your resume and when interviewing. Some examples: ICP/Persona focus: everything starts with understanding the audience you’re targeting, and is also core to the marketing materials and assets that you’ve written and created. Messaging: builds off your ICP/persona focus to really tailor messaging on w ...Read More
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