AppFolio Vice President Product Marketing • 4y
To be an effective product marketer my view is that you need to be a deep expert on your product. You don't need the same technical expertise as your product management counterpart but you need to deeply understand the customer, their pain points, and how your product solves these pain points. AppFolio is a B2B SaaS platform that property management companies run their entire business on - accounting, maintenance, marketing, leasing, rent payments, everything is done through our platform. It is ...Read More
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