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How do you drive alignment for a positioning? What all should be included if you are conducting a session?

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  1. Chris Hines
    Chris Hines

    Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1y

    Great question. In my experience, always have a perspective first and walk in with a recommendation. If you don't come in with a plan, you risk too many opinions getting in the way, and the process becomes inefficient (we have all been there, right??). You need to stack the cards in your favor just a bit. I actually created something call the Unicorn Messaging Framework to help with this - https://www.linkedin.com/posts/christopher-c-hines_ive-been-lucky-to-have-helped-grow-and-develop-activity- ...Read More

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