Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1y
Great question. In my experience, always have a perspective first and walk in with a recommendation. If you don't come in with a plan, you risk too many opinions getting in the way, and the process becomes inefficient (we have all been there, right??). You need to stack the cards in your favor just a bit. I actually created something call the Unicorn Messaging Framework to help with this - https://www.linkedin.com/posts/christopher-c-hines_ive-been-lucky-to-have-helped-grow-and-develop-activity- ...Read More