How do you create buyer and customer personas at a B2B early-stage startup if there aren't any customers yet?
What do you recommend just creating a few hypothetical personas initially and adjust/update as you learn of new information, or something else?
1 Answer
For an early-stage startup, I recommend you build your segments based on your top use cases, by identifying your hypothetical ICP and testing it in your GTM efforts. Trac...
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