How do you create ownership or accountability over goals for PMM when there's often overlap with goals from Product, Sales, or other Marketing teams?
3 Answers
Verkada Vice President Product Marketing • 5mo
Accountability for revenue is shared across multiple teams, with each playing a crucial role in the customer journey.When looking at any individual product we have, like ...
493 Views
Former Head of Product Marketing at ServiceNow and Atlassian | Formerly ServiceNow, Atlassian, SAP, HP • 5mo
Create accountability by breaking down larger North Star metrics into specific activities that product marketers own and can be measured against.When we share bigger Nort...
311 Views
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Hightouch Head of Product Marketing • 5mo
Product marketers are professional cat herders who drive impact by motivating cross-functional teams toward shared goals, even without direct reporting relationships.As a...
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Related Questions
How do you show Product Marketing's impact on metrics that are shared with another function?What's your process for figuring out what metrics to hold PMM accountable for?How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below?
1) PMM with Sales
2) PMM with CSM
3) PMM with Marketing
4) PMM with Product
For PMM teams that report in to marketing--what sort of demand gen KPIs does your team have?How do you do attribution for your product marketing KPIs?When KPIs are shared with other GTM teams (such as product revenue or conversion rates) how do you ensure prove contribution or should you avoid?