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How do you measure success of each product marketing team member?

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2 Answers
  1. Gagan Mand
    Gagan Mand

    Adobe Director, Product Marketing & Strategy • 2mo

    I’m a big believer in aligning the product marketing structure closely with the sales organization. That creates clear ownership and a strong partnership with sales and ensures every PMM is tied directly to a business segment or vertical. Because of that, each team member operates with significant ownership and autonomy - they’re responsible for driving end-to-end outcomes for their area. So success starts with a clear, tangible business impact. I look at it following dimensions: Business outcom ...Read More

    1,405 Views
  2. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y

    The team sets up long-term priorities at the start of the year, and each member sets their objectives and goals every quarter. These are mapped to the objectives set by sales, marketing, product, and customer success leadership. Everyone is encouraged to consider stretch projects to develop new skills, get a mentor, and invest in education and certifications outside work. We strongly focus on making the goals ‘SMART’, with key results being a mix of KPIs I mentioned in an earlier question. Thus, ...Read More

    824 Views

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