How do you plan for the year when marketing multiple products?
Considering that you have to do sales enablement, product launches, events, redoing messaging and campaigns
Iterable Head of Product Marketing • 10mo
Think about the story you want to tell for the year and what that overall arc is. How can you position the progression in a way that compounds value? If they are products...
15014 Views
Adobe Head of GTM Strategy, APAC & Japan • 1y
I think this is the same situation whether it's a big or small company and prioritisation is the most consistent theme here. That and alignment to business objectives or ...
3346 Views
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