Considering that you have to do sales enablement, product launches, events, redoing messaging and campaigns
Iterable VP Product Marketing & GTM Strategy • 1y
Think about the story you want to tell for the year and what that overall arc is. How can you position the progression in a way that compounds value? If they are products that serve vastly different segments, then think about what that means for the organization. There's always a way to find the through-line; you just have to find the thread
Adobe Head of GTM Strategy, APAC & Japan • 1y
I think this is the same situation whether it's a big or small company and prioritisation is the most consistent theme here. That and alignment to business objectives or goals. Seems simple but I find it's really easy through a planning phase to distract yourself from what the business needs in order to hit its goals. Whether thats revenue, growth, customer numbers, partner acceleration etc etc it all needs to ladder up to those key KPI's. From that you can use that backdrop to prioritise launch ...Read More
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