How does your storytelling differ when you shift it from one product to across a whole portfolio?
2 Answers
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 6mo
When you move from a single product to a portfolio, the story shifts from a Problem/Solution narrative to a Transformational Ecosystem narrative. When selling a portfolio...
464 Views
There are several ways you can shift your approach.1. Shift from feature-centric to pillars/themes – instead of diving into features and use cases, create a scenario...
1202 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
How does storytelling differ for the internal vs. customer facing audience, if at all?Storytelling has become a catch phrase. How to really create a different narrative from what has become yet another meaningless marketing term?What are some tips for storytelling for a b2b services based company with many audiences?How do you think about a story narrative that connects all the stories you may be telling (ex. if you have dozens of products)How do you approach storytelling when there are multiple audiences that you're targeting? (including C-levels and end users) What do marketing teams get wrong about storytelling?