How does your storytelling differ when you shift it from one product to across a whole portfolio?
2 Answers
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 7mo
When you move from a single product to a portfolio, the story shifts from a Problem/Solution narrative to a Transformational Ecosystem narrative. When selling a portfolio...
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There are several ways you can shift your approach.1. Shift from feature-centric to pillars/themes – instead of diving into features and use cases, create a scenario...
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