JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 8mo
When you move from a single product to a portfolio, the story shifts from a Problem/Solution narrative to a Transformational Ecosystem narrative. When selling a portfolio, you need to convince the customer that the whole is greater than the sum of its parts, and that the integrated solution will deliver a unified, superior outcome they can't get from point solutions.
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