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how to do competitor research with AI?

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  1. Nisha Goklaney
    Nisha Goklaney

    HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 8mo

    Analyze customer conversations about competitors using Gong integration with AI. We leverage our Gong integration with AI to analyze conversations where prospects discuss us alongside competitors they're evaluating. This provides direct insight into the competitive landscape from the customer's perspective. We also feed win-loss data into our AI systems to understand what customers are saying when we win or lose deals against specific competitors. This approach allows us to take hundreds or thou ...Read More

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  2. Ben Rawnsley-Johnson

    Stripe Head of Product Marketing, APAC • 8mo

    Use AI to analyze competitor websites and create comparative heatmaps of messaging priorities. One of the first effective use cases my team shared was using AI to review multiple competitor websites and customer-facing messaging examples. They asked the LLM to analyze what each competitor emphasizes as their key value propositions and differentiators, then created a heatmap across the competitive landscape showing what each company prioritizes in their messaging. While not perfect, this approach ...Read More

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