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How do you setup automated competitor research?

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  1. Michael Olson
    Michael Olson

    Splunk Sr. Director, Product Marketing - Observability • 1mo

    Subscribe to competitor mailing lists, read their product documentation, and monitor peer review sites — these free sources provide continuous competitive intelligence without requiring dedicated tooling. Free, always-on competitive research sources: - **Competitor websites and blogs**: Subscribe to their mailing lists to receive their marketing content (e-books, white papers, webinars) as it's published - **Product documentation**: Periodically read through competitor product docs to track capa ...Read More

    350 Views
  2. Kelsey Nelson
    Kelsey Nelson

    Wiz Senior Director Product Marketing • 1mo

    Create Slack channels that automatically surface competitor news, and maintain layered Notebook LM notebooks per competitor that you continuously feed with new information. Automation setup for competitive research: 1. **Slack automation**: Set up channels that pull in competitor news automatically as it's published — this creates a single source of truth for competitive updates 2. **Notebook LM per competitor**: Maintain a dedicated notebook for each key competitor. Continuously feed it new art ...Read More

    319 Views

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