If starting as more of a generalist PMM - what reserouces do you rely on to broaden your technical "toolkit"?
Pendo Sr. Director of Product Marketing • December 16
This is my version of the "T-Shaped marketer". It's how I coach PMMs to develop their skills.
https://docs.google.com/presentation/d/1NhRmE4pf96M--bih_MSoT-7YpKW3p51i9_-yBhKhIZo/edit#slide=id.p
I think starting by developing a great generalist base of knowledge is key. From there getting good at a set of skills more particular to PMM (writing, sales enablement, market research, creativity, product knowleged, presenting, etc) Those are the things we should be really good at.
Then finally there are few things unique to PMM , Positioning, product launches, Narrative design, cross-functional collaboration. Other teams do these but not like us. These are the things to get great at. It's likely these will always be a work in progress.
1598 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
April Rassa
Clari VP, Solutions Marketing
Related Questions
What is product marketing's role in a product-led growth company?What are the most important product marketing skills or perspectives that others inside an organization could benefit from that would improve their day to day? Running a "Think Like a Product Marketer" course next month and would love to hear others' thoughts! What are the pros and cons of getting an MBA when you're already in product marketing/marketing and looking to stay in this field and under what circumstances does an MBA help? What are the required vs nice to have hard and soft skills for PMM roles in big SaaS companies compared to hard and soft skills for PMM roles in small start-ups/scale-ups in the tech space?What are the top 3 most technical skills a PMM needs to have? How do you hone these skills and talk about them during interviews?
What advice do you have for recent graduates that want to go straight into product marketing?