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I'm just starting out with market research. What should I focus on first?

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3 Answers
Market Research
  1. Michael Olson
    Michael Olson

    Splunk Sr. Director, Product Marketing - Observability • May 22

    Start with deductive reasoning — form a point of view first, then use outside-in research and customer feedback to validate or disprove it. Think like a GM responsible for your product's success in market. As product marketers, we should strive to think like General Managers — responsible for the success of our product in market. That means having a point of view as a starting point, then looking for outside-in research and customer feedback to either disprove or validate that approach. Market r ...Read More

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  2. Kelsey Nelson
    Kelsey Nelson

    Wiz Senior Director Product Marketing • May 22

    Write out structured hypothesis statements with sub-questions to validate them, and consider starting with persona research before competitive or product research. Structurally, write out statements such as: 'This is what I want to explore, this is what I think to be true, and here are the three questions I'll use to validate that.' Having multiple hypotheses — including sub-proof points — helps you understand whether your overall hypothesis is correct. Think of it like writing a great survey or ...Read More

    343 Views
  3. Sapphire Reels
    Sapphire Reels

    Atlassian Senior Director of Product Marketing • May 22

    Start with your hypothesis — what you assume to be true — before diving into sources or methods. The goal is not to prove your hypothesis right, but to use it as a structured starting point for uncovering truth. When beginning market research, the most important first step is forming a clear hypothesis. Think of it like a scientist: you have some baseline understanding of what you think to be true, and that shapes your research direction. Critically, you should never go out simply trying to prov ...Read More

    325 Views

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