I'm just starting out with market research. What should I focus on first?

Start with deductive reasoning — form a point of view first, then use outside-in research and customer feedback to validate or disprove it. Think like a GM responsible fo...

Write out structured hypothesis statements with sub-questions to validate them, and consider starting with persona research before competitive or product research.Structu...

Start with your hypothesis — what you assume to be true — before diving into sources or methods. The goal is not to prove your hypothesis right, but to use it as a struct...