What are quick wins to influence each team we work with?

You can begin with quick wins to influence the different teams you work with by having a clear set of annual goals, and then breaking down that plan by quarterly actions that align to those goals. In sharing that broadly across your stakeholders, providing an update on a weekly basis allows each of those teams to understand your priorities and what you're working on. So visibility and transparency in your work and how it maps to the overall goal is a great way to start building relationships and ...Read More

Quick wins is one of the most important ways to build trust fast. Here are some lightweight ways I've used to create value for core, cross-functional teams: Product:– Jump in to help prep internal or exec slides for a launch, often a pain point for PMs.– Share customer feedback that helps prioritize or validate a roadmap decision. Sales:– Tighten messaging in a key pitch deck.– Record a short video walking through how to position a new feature. Customer Success:– Create a quick QBR slide that sh ...Read More

I lean on research a lot as a quick win, actually. It aligns best with the foundational "unseen" role of PMM, and bringing things to the table that every function can consider as inputs into the work they feel responsible for, is a win. For $1k/month you can use Wynter to ask your key audience some critical questions about jobs to done, pains, gains, and interests. All of those can be used by sales, product, and even engineering For free, you can ask your audience questions. Interview happy cust ...Read More

Love this question. First, let's look at each of the teams a Product Marketer will typically work with Growth Marketing Product Team Sales Enablement Each of those teams are motivated by very different factors. Your ability to influence then is directly related to you ability to align to what gets that excited. Growth Marketing - this team is all about generating pipeline, and proving that Marketing is a vital piece of the GTM business to Sales teams and Partner orgs. NOTE: In some companies Mar ...Read More