Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Tech companies will always have a bias towards the tech. So it's your job to bring the perspective of the market to the room to level the playing field. Prioritize collecting, curating, and orchestrating field insights within the company so the voice of the market is represented and advocated for early and often. I'd also suggest creating a charter to educate the company on who PMM is, why we exist, how we operate and are measured. This will bring clarity to the functions and help establish more ...Read More
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