Do you have recommendations for agencies and/or consultants for deep persona development work?
Including research (survey interviews), creating of persona documents, and potentially training teams.
1 Answer
Top Product Marketing Mentors
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Stephanie Kelman
Shopify Senior Product Marketing Lead
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Related Questions
What have you seen work best for how to create messaging behind the reason for price increase? Is it features? Is it the underlying value? Other?How do you organise/synthesise data for creating personas?What tools do you use to survey your customers and how do you extract qualitative vs quantitative insights from it?Do you have any frameworks for discerning pricing and packaging of single vs bundled solutions? What about consideration around early adoption pricing, seasonal discount, and/or trial to purchase conversion incentives?What type of customer research do you do pre-launch to help you have a great product launch?Suggestions for building out a Growth Product Marketing function in a fast growing early stage startup? Since this is not yet a defined role, any suggestions on how to partner with other departments (customer support, product, education)?