What should a new product marketing lead prioritize when 'inheriting' a new team?

Our PMM team has been a lean mean delivering machine. Now, due to organizational changes, I'm set to take the lead of our team. What do I need prioritize in a product marketing leadership role to ensure we continue delivering at the same pace, if not better. Can you recommend any resources that could help in the transition from IC to leadership?

Answer

2 Answers

Enterprise Product Marketing

Varun Krovvidi

Resolve AI Product Marketing | Formerly Google • 2y

Congratulations on your new leadership role! Majority of your success in transitioning from IC to a leader is driven by how quickly you can fundamentally shift your mindset and approach. Here are a couple of pointers that can help.1/ Go from being a "doer" to an "enabler": Let go of the need to do everything yourself. Most importantly, don't evaluate your team based on "how you would have done this". Trust your team's capabilities and empower them to take ownership. Shift from focusing on your o ...Read More

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Samridhi Anand

NetraScale Product Marketing Manager | Formerly BeeHyv Software, Debtstream, Willaim O'Neil Inc • Wed

Exciting move and a great position to be in. Taking over a PMM team that's already operating well is very different from inheriting one that needs rebuilding. If I were stepping into this role, my first priority would be to understand the team's strategic impact, not just its output. In the first 60–90 days, I'd focus on three areas: 1. Understand the PMM charter and business prioritiesI'd start by understanding how PMM is currently creating value across the business. Is the team primarily focus ...Read More

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