Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1y
Create systems that allow for collaboration to take place. In most companies collaboration is poor. So, creating joint initiatives like Landing Zones (Sales plays) help automatically drive alignment between PM + PMM, PMM + Sales, and PMM + Growth Marketing. It's a way to streamline alignment by getting everyone focused on the 2-3 plays that the business as a whole is rallying behind to drive pipeline and close deals. Give the cross functional teams something they can believe in, together, the ra ...Read More
644
Views
