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How do you keep up with market intelligence with a busy schedule?

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4 Answers
  1. Nisha Goklaney
    Nisha Goklaney

    HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 1y

    I rely on alerts and curated newsletters, dedicating early morning hours to focused market intelligence review. I set up alerts for key topics and subscribe to specific newsletters that I trust to keep me informed about market developments. I carve out dedicated time for deep work, usually very early in the morning before my kids wake up, to review this information and stay current. It's important to be realistic - with markets changing so quickly, it's impossible to know everything about every ...Read More

    698 Views
  2. Nate Franklin
    Nate Franklin

    Airtable Senior Director, Product Marketing • 1y

    I use AI to conduct regular web searches on key topics and track changes over time. I regularly ask ChatGPT to do web searches for me on specific topics, typically once a week. While I haven't yet set up fully automated monitoring, I use the same prompt each week to search for relevant information and can easily see what's changed since the previous search. This approach allows me to efficiently track market developments without spending hours manually searching for updates. The goal is eventual ...Read More

    432 Views
  3. Sahil Sethi
    Sahil Sethi

    Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 1y

    I focus on customer trends over real-time market intelligence, using a curated LinkedIn feed and targeted research. A curated LinkedIn feed is indeed the single biggest way to get an idea of what's happening in the market. Alerts and deep research using AI tools are also very useful, especially when you prompt them correctly or point them to specific websites. However, I think many of us are overly obsessed with real-time market and competitor intelligence. What matters more is understanding cus ...Read More

    522 Views
  4. JD Prater
    JD Prater

    Ting VP of Marketing • 1y

    I maintain a carefully curated LinkedIn feed focused on my industry, customers, and competitors. LinkedIn is my go-to source for market intelligence when I'm busy. I've intentionally curated my feed to follow my customers, competitors, and other relevant industry professionals rather than just personal connections. This way, whenever I need a quick context switch or have a few minutes between meetings, I can scroll through LinkedIn and absorb market intelligence passively. It's an efficient way ...Read More

    362 Views

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