Webflow Chief Marketing Officer • 5y
I answered a previous question about measuring success of a product post-launch, but it’s worth diving more deeply into KPIs for the launch itself. The most important step here is to tie your KPIs to the marketing objectives and strategies that you are adopting. For example, if you’re launching a ‘tier 3’ product without any investment in press outreach, does it make sense to track media coverage? Nope.Let’s assume that we’re focusing on a Tier 1 product launch. Here are the KPIs I typically tr ...Read More
3,620
Views
