What differentiates go-to-market from core PMM work?
3 Answers
ServiceNow VP, Product Marketing - CRM • 9mo
I think about whether folks are more like a chief product officer or more like a chief revenue officer in their thinking. Core PMMs align more with product leadership, wh...
881 Views
Etsy Senior Director, Seller Growth & Retention • 9mo
At Etsy, core product marketing focuses on the B2C space with buyer-side activities like market research, competitive research, persona development, and being the voice o...
878 Views
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Peregrine Vice President of Product Marketing • 9mo
At Google and Gong, the line between core product marketing and go-to-market product marketing is blurry. The inbound work sits more on the product side, while launching,...
905 Views
Related Questions
How do you differentiate pure product marketing GTM strategy and tactics from other functions within the company, for example from customer marketing or even the product manager? How do you manage the change management that comes with implementing a new GTM strategy?In your eyes, what's product marketing's role in the launch? What's key to ensure it's smooth?How do you think about product marketing for B2C vs. B2B audiences and SMB vs. Enterprise audiences? What are the key differences and similarities? Do you find the messaging conflict at times and how do you prioritize or solve?