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What is the best way to roll-out the product?

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2 Answers
Product Launches
  1. Kelly Kipkalov
    Kelly Kipkalov

    Carta Vice President Product Marketing • 1mo

    Sharing a substack from Andrew Chen called "Always Be Launching."It's a great reminder to stay away from the trap of orchestrating big launches that slow you down. If you can get in the habit of a constant drum beat of news - call them Tier 2 launches - you will appear much more nimble to the outside world and you'll be better positioned to keep pace with your R&D team. To support this tiering we have a bill of materials ("BOM") so we rinse and repeat each of these smaller launches. That BOM ...Read More

    514 Views
  2. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    Kelly's framing around tiered launches and the constant drum beat is the right operating model. I'd add the enterprise dimension, where rollout mechanics change significantly when you're selling to large organizations with procurement cycles, implementation teams, and multi-stakeholder adoption curves. The most consistent mistake I've seen in enterprise rollouts is conflating GA with adoption. Going GA is a product milestone. Adoption is a revenue milestone, and it starts much later. At Tableau, ...Read More

    223 Views

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