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What should a growth marketer focus on highlighting when pivoting to PMM?

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  1. Axel Kirstetter
    Axel Kirstetter

    Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y

    Growth marketers bring rigor in analytics, decision-based insight, experimentation and digital marketing to the table. Those are very useful skills in product marketing. If you drop the analysis paralysis and tool obsession commonly found with 'growthers' and replace those with customer / market lingo you should have a winning package

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