Carta Vice President Product Marketing • 1y
At Carta, we tend to take a very scrappy approach to qual: we use email to recruit, and Zoom for interviews, Miro or Figjam to document and sometimes crowdsource the takeaways. We don't do any groups at all, it's strictly In Depth Interviews (IDIs).
At BILL our UX research team leveraged UserInterviews for recruitment and panel management. I've also used the usertesting platform, but found that platform to be better at usability research than actual market or customer research.
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