Salesforce CMO - Next Gen Platform • 2mo
I'll be honest — we drink our own champagne on this one. We use Tableau for all of our core marketing dashboards — campaign performance, web engagement, pipeline — and it gives leadership a consistent view across the org. But Data 360 has been a real unlock. We can slice our data in ways that just weren't possible before, and we're using it to surface anomalies and think about next best actions in a much more dynamic way. And Slack ties it all together as our system of engagement — reporting doe ...Read More
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