CrowdStrike Director, Product Marketing • 3mo
These three terms get used interchangeably a lot, but they’re actually pretty distinct. I have seen a lot of confusion around and not getting them down can break down launch execution. Specifically, PMM plays a huge part in developing and executing all three, even if they don’t own the delivery channels. Product enablement is the foundation and is about making sure your entire organization understands what the product is and what outcomes customers should expect. This doesn’t apply only to sales ...Read More
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