Amperity SVP, Head of Marketing • 6y
Seed funding is when I've generally seen PMMs hired. They're generally hired at the same time or just after a PM. Legendary HBS professor Clayton Christensen's research shows that 95% of products fail because there is no market fit. A product marketer's role in an early stage company should be to validate the market, research the customer, and identify the pain points. This type of qualitative and quantitative research is necessary to ensure your company is developing a product the market needs.
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