Sharebird
Permalink to a single answer View full discussion

How do you keep competitive, personas, and market research info up-to-date and moving from product marketing to sales materials?

Answer
17 Answers

Selected answer

  1. John Hurley
    John Hurley

    Notion Head of Product Marketing • 5y

    Align on needs and get buy-in on the program from key stakeholders upfront, otherwise, you will just be reactive and the expectations will be that every request is handled and every asset is up to date. By setting a strategy upfront, defining the set of deliverables and the cadence at which they'll be updated, and creating rules of engagement and set venues / channels for to communicate with teams, you can create a scalable system. For larger orgs, you may have to create SLAs between your team a ...Read More

    3,853 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors