When hiring PMMs, what skills and behaviors most strongly correlate with later being able to show meaningful business impact?
4 Answers
Hightouch Head of Product Marketing • 4mo
Assess candidates' ability to position themselves effectively and their willingness to take risks by testing new materials before scaling them.Storytelling, writing, and ...
313 Views
Verkada Vice President Product Marketing • 4mo
Strong writing skills are the most fundamental indicator of a successful product marketer.At Verkada, writing ability is the first and most fundamental skill we look for....
317 Views
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Clear thinking, research capabilities, and curiosity are key indicators of product marketers who will drive business impact.For me, writing is more of an output - clear t...
341 Views
Former Head of Product Marketing at ServiceNow and Atlassian | Formerly ServiceNow, Atlassian, SAP, HP • 4mo
Look for risk-taking attitude and strong storytelling abilities that can resonate with different audiences.I start with attitude - I look for someone willing to take risk...
327 Views
Related Questions
As a hiring manager, what do the best product marketing candidates have in common?What specific skills do you look for in your Product Marketing Managers? How do these skills differ from other Marketing skillsets?How to make the transition from sales-led to product-led growth company in a PMM role?What do you see as the difference between product marketing and product management? What skills are valued for each? What's the biggest weakness you see among experienced candidates for product marketing positions? In hiring additional Product Marketing Managers, is it more important that they have Product Marketing experience, or that they're a well-rounded marketer/communicator?