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What are the most important Demand Generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?

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  1. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    There are several skills or perspectives that others could benefit from, but I'll focus on the top five. These are applicable across an organization, from sales to customer success. Customer-centric mindset: This is first and foremost. It's critical to meet your customers where they are. Speak to customers regularly. Qualitative feedback from customers is often undervalued. Experimentation mindset: Don't let perfect be the enemy of good. With a testing mindset, you can move faster and drive desi ...Read More

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