What are some examples of "quick wins" you should aim for in the first 90 days?

When you first start in a demand generation role you are going to be “drinking from the fire hose”, but typically right around the 90 day mark details start to click. There will be some areas that are obvious elements to plan and some that are “quick wins”. From my perspective, below you’ll find 3 examples that usually are a given across industries, the size of the organization, and the level of the role.

• Gaps in tracking. I will consistently find some form of a gap in tracking and reporting. This may take the form of reporting enhancements too.
• Audit campaigns. For campaigns currently running, obvious gaps will become apparent to fix (e.g., targeting the globe versus targeting the location that you are focused on).
• Clarity. Clarity and documentation around roles, processes, and expectations. This may take a different form depending on your role, but clarity is necessary.

The main takeaway is for you to trust there will always be quick wins in any new role. The idea of a fresh set of eyes isn’t to poke holes in a strategy, but to give a new perspective. You’ll find oftentimes it is fairly straightforward to provide some quick wins.