What is your strategy around segmenting buyer personas?
1 Answer
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • November 12
I recommend segmenting buyer personas based on their use cases or jobs to be done. It’s important to address the question of, “what problems are you helping with for this cohort of people?”
It’s also based on the value you deliver. What value are you delivering for this group of people versus that group? The way they speak about their problems may be different. The framing for how you can deliver value may be different.
I recommend thinking of this through the lens of addressing the question, “why should they care?” Segment your buyer personas from this perspective.
940 Views
Top Demand Generation Mentors
Matt Hummel
Pipeline360 Vice President of Marketing
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Bhavisha Oza
Gong Performance Marketing Lead
Fanette Jobard
Sentry Head of Demand Generation
Steve Armenti
Google Account-Based Advisor to B2B SaaS
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Laura Lewis
Addigy Director | Head of Marketing
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Joann Guo
Spotify Associate Director, Growth Marketing
Sruthi Kumar
Notion Account-Based Marketing - Lead
Related Questions
How do you identify and prioritize growth opportunities for a business?What are some typical indicators that website optimization should be a priority in your digital marketing strategy?How does sales channel structure affect your internal partnerships?What information about the sales organization, products/services, and customer pain points do you need before you design an effective lead scoring system?What is your strategy around segmenting buyer personas? What factors do you segment on?How do awareness stages influence your demand generation strategies?