For Product Marketing leaders, what is your number one challenge right now?
1 Answer
Clari VP, Brand, Content and Product Marketing • November 29
Same as everyone else. Do more or better with less.
With that, we all have to stay extremely focused on:
Team and individual business impact (not activity)
Team's morale and keeping it fun
Tools, process and tech to help automate some of the tasks - e.g., AI.
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