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For Product Marketing leaders, what is your number one challenge right now?

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2 Answers
  1. Gagan Mand
    Gagan Mand

    Adobe Director, Product Marketing & Strategy • 2mo

    One of the top-of-mind challenges right now is the rate at which PMMs have to pivot. The market, customer expectations, and products are all evolving rapidly, and the pace of change keeps accelerating. PMM leaders have to guide their teams through that while forming a clear point of view with conviction - not over months, but in very compressed timelines. At the same time, rapid product evolution means constantly adapting strategy and shifting the GTM motion without creating confusion for sales ...Read More

    1,445 Views
  2. Julien Sauvage
    Julien Sauvage

    Clari VP, Brand, Content and Product Marketing • 2y

    Same as everyone else. Do more or better with less.

    With that, we all have to stay extremely focused on:

    • Team and individual business impact (not activity)

    • Team's morale and keeping it fun

    • Tools, process and tech to help automate some of the tasks - e.g., AI.

    1,049 Views

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