How can a solo PMM scale market research?
3 Answers
Snowflake Product Marketing Lead • 1y
As someone who's worked at startups and on leaner teams, I've had to find creative ways to scale market research with limited resources. The reality is that solo PMMs nee...
1911 Views
Barracuda Networks Product Marketing Director • 1y
First and foremost, remember that you can’t research everything. Ruthless prioritization and focus are key for a solo product marketer. What will impact your next month’s...
2633 Views
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Veeva Systems VP of Product Marketing • 1y
Honestly, either ruthlessly prioritize or get the help of a market research consultancy. But, don't underestimate the time it takes to get outside assistance.I think it w...
671 Views
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