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How can a solo PMM scale market research?

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3 Answers
Market Research
  1. Claire Peracchio
    Claire Peracchio

    Snowflake Product Marketing Lead • 1y

    As someone who's worked at startups and on leaner teams, I've had to find creative ways to scale market research with limited resources. The reality is that solo PMMs need to be extremely strategic about where they invest their time. First, focus on the highest-impact research. Prioritize ruthlessly: Identify the 2-3 most critical questions that will directly impact your GTM decisions, rather than trying to answer everything Invest in direct customer conversations: Even just 5-7 targeted convers ...Read More

    1,913 Views
  2. Olesia Klevchuk
    Olesia Klevchuk

    Barracuda Networks Product Marketing Director • 1y

    First and foremost, remember that you can’t research everything. Ruthless prioritization and focus are key for a solo product marketer. What will impact your next month’s launch or campaign? What gaps in knowledge do you have that directly impact revenue? Second, try to automate as much as possible to save time, especially competitive research. There are tools like Crayon or Klue that help you track competitors, or even free tools like Google Alerts, if budgets are tight. And finally, leverage i ...Read More

    2,639 Views
  3. Katie Duzan (O'Brien)
    Katie Duzan (O'Brien)

    Veeva Systems VP of Product Marketing • 1y

    Honestly, either ruthlessly prioritize or get the help of a market research consultancy. But, don't underestimate the time it takes to get outside assistance. I think it would be difficult to scale market research as a solo PMM without making other tradeoffs. But, depending on the business need, it may be one of the most important things. Just understanding the biggest need for market research. Too often, PMMs get dragged into "go find this out" or "wouldn't it be great to know that" but it does ...Read More

    671 Views

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