How do you differentiate your activities across different target customer segments and channels?
Adobe Head of GTM Strategy, APAC & Japan • 1y
The rule of thumb (in my opinion) is to always work backwards from the audience..i.e the customer! Who are you trying to speak to? Where are they? What 'version' of them ...
3762 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
If your product is new and you don't have many customers, how do you start a GTM?How do you know when you've segmented your market appropriately?How do you identify and prioritize the channels for a launch campaign? How does partner GTM vary when targeting enterprise vs small biz customers?How do you plan for the year when marketing multiple products?How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?