Adobe Head of GTM Strategy, APAC & Japan • 1y
The rule of thumb (in my opinion) is to always work backwards from the audience..i.e the customer! Who are you trying to speak to? Where are they? What 'version' of them do you get in the morning? on their mobile? on social vs other networks? There are a lot of different variations of an audience you're targeting and you have to be mindful of that when building out your activities. So if I have a target audience thats been segmented by propensity to purchase, correct demographic, vetted in other ...Read More
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