Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 2mo
Run a roadshow to get everyone on the same page, ensure they have the right collateral, and address collateral sprawl proactively as a signal of inconsistent execution. When rolling out new positioning and messaging: 1. **Identify the signal**: If you're seeing pitch and collateral sprawl — people making their own versions of materials — that's a clear sign of inconsistent execution. 2. **Run a roadshow**: Bring all relevant teams together to align on the core message. Make sure everyone truly u ...Read More
225
Views
