How far in advance do you start planning for a major product launch and what are the key milestones?
3 Answers
Etsy Senior Director, Seller Growth & Retention • 8mo
My team is involved from the very beginning of product development. We start formal launch planning when we have medium confidence that the product will launch and we hav...
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Peregrine Vice President of Product Marketing • 8mo
We stay close to the product roadmap and start planning when we have a strong sense of timing for beta and GA. Key milestones include developing the messaging house, work...
894 Views
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Workyard Director of Product Marketing • 7mo
Ideally, you're having regular conversations with the product team to scope out the roadmap and understand what's coming, when, why, and how it provides value to customer...
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