How far in advance do you start planning for a major product launch and what are the key milestones?
3 Answers
Etsy Senior Director, Seller Growth & Retention • 9mo
My team is involved from the very beginning of product development. We start formal launch planning when we have medium confidence that the product will launch and we hav...
938 Views
Peregrine Vice President of Product Marketing • 9mo
We stay close to the product roadmap and start planning when we have a strong sense of timing for beta and GA. Key milestones include developing the messaging house, work...
895 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Workyard Director of Product Marketing • 8mo
Ideally, you're having regular conversations with the product team to scope out the roadmap and understand what's coming, when, why, and how it provides value to customer...
167 Views
Related Questions
How long to start the pre-marketing before the product launchHow do you track success of product launches? How do you think about timing for launches and how much say do you have? Is there a strategy to try to maximize impact or is it based on when product will have it finished?How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?How do you define product readiness for launch?What are the key challenges you always struggle with as part of a product launch?