How to tell a differentiated story in a crowded market?
5 Answers
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 6mo
I can so relate, I often find I am working in crowded market. In a crowded market, differentiation means reframing the conversation entirely and owning an axis the compet...
845 Views
Made to Stick by the Chip Heath and Dan Heath is one of my favorite books. It explores what makes a story stand out and introduces a framework for idea “stickiness” in th...
999 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6mo
Be super specific about the problems you solve for specific customers in specific ways rather than using generic value statements. The key to differentiation is specifici...
1054 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 6mo
In a world where AI is generating similar value-focused content, differentiation comes from being specific about how you deliver value, not just claiming the same outcome...
739 Views
Wiz Senior Director Product Marketing • 6mo
Everyone is selling the same outcomes, so your differentiation must come from the specific ways you deliver those outcomes. I've experienced this firsthand moving between...
777 Views
Related Questions
What are some tips for finding new ways to talk about the same problems? Or: How do you better differentiate your story when others in the space are talking about the same things?Storytelling has become a catch phrase. How to really create a different narrative from what has become yet another meaningless marketing term?What are some tips for storytelling for a b2b services based company with many audiences?How differentiated can your messaging be in less than 15 seconds when attention is so low?How does your storytelling differ when you shift it from one product to across a whole portfolio? What are some best practices for making sure external facing decks/presentations are telling compelling stories?