ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 1y
I've measured product marketing in a number of ways but my preference is a monthly team dashboard, ideally broken down by product if there are multiple products. I ideally like to track the following metrics and stats though sometimes not all are so easy to get! Win/loss: I like to track competitor win rates monthly but then I have a quarterly deeper win/loss analysis including win rates, average ARR and number of deals by competitor, all broken down by incumbent displacements vs green field dea ...Read More
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