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What methods do you use to quickly adapt your marketing strategies based on real-time data?

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  1. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 7mo

    Invest time in understanding, connecting and stitching data automatically from different systems so you can save time on moving from signal to action. Build dashboards to track your KPIs and set up thresholds and alerts for things that you may have to act on periodically eg. usage or conversion drops below a certain level. Not every signal is worth your time and effort. Design experiments to test your hypotheses if possible before doing a full scale strategy shift. There’s more volume to work wi ...Read More

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