Carta Vice President Product Marketing • 1y
You definitely don't need budget to get insights! To state the obvious, AI has made desk side research so much easier and faster as long as you know enough about the market to ask good questions and guide the tools' response. When it comes to customer insights, you just need access to people: prospects and customers. At Carta we spend lots of time asking our customers questions through in depth interviews (IDIs.). When I was on the QuickBooks business we also did something called a 'follow me ho ...Read More
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