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The Essential Go-To-Market

Hosted by Yasmeen Turayhi
Whether you’re an early stage startup, a small business owner, or a public company, almost everyone struggles with the same question: What does it take to have a successful product launch? “The Essential GTM show: Tips and Strategies”, produced by Sharebird, is where we offer short video content in interview style conversations with global Product Marketing leaders.
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Video: Why customer research cannot be overstated with Director of PMM Jeffrey Vocell from Iterable
On today’s episode of The Essential Go-To-Market produced by Sharebird, I talk to Jeffrey Vocell, the Director of Product Marketing at Iterable, the leading cross-channel platform powering unified and memorable customer experiences. Prior to Iterable, Jeffrey helped grow HubSpot for 6 years. Jeff...more
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Video: Understanding customer behavior in GTM planning with former Head of PMM at Opendoor
On today’s episode of The Essential Go-To-Market produced by Sharebird, Yasmeen Turayhi talks to Marketing Advisor, Former Head of Product Marketing at Opendoor, Former Director of Consumer and Product Marketing at Trulia, Avantika “Vanti” Prabhakara. Vanti grew and led Opendoor’s Buyer Marketing...more
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Video: How to drive awareness for a launch with Sr. Director of PMM at Twilio
In this episode, I speak with Vanessa Thompson, Senior Director of PMM at Twilio, who leads Product Marketing for Twilio's major product lines, Messaging, Email, Voice, Video, and Account Security. This episode is produced She’s grown her team from 2 to 15 PMMs, and her group is supporting +75% Y...more
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Video: Top takeaways on the GTM process with Group PMM at Coinbase, Adam Weigand.
In this episode on The Essential GTM, I interview Group PMM at Coinbase, Adam Weigand. As the Group PMM for consumer products at Coinbase, Adam and his team are responsible for driving adoption and growth of the entire retail product suite, which includes features like Coinbase Earn. We discuss e...more
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Video: How to drive deeper insights when managing the Go To Market with VP of PMM at Soundcloud
In this episode on The Essential GTM show produced by Sharebird, I interview Ryan Goldman, the Global VP of Product Marketing at SoundCloud, and previously, the VP Product Marketing at Pendo, VP Marketing at Sentry, Head of Marketing at SignalFx, Director of Product & Solutions Marketing at Cloud...more
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Video: The importance of building the right team structure for GTM, with Susan "Spark" Park from Oculus VR
What are some of the most important things to think about when building the right team structure for a GTM launch? In this episode, I interview Susan “Spark” Park, Head of Product Marketing, VR Work Experiences, at Oculus, where she leads a team of product marketers focused on enabling platform f...more
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Video: How GTM works in other markets outside the USA - with Robert McGrath, Head of PMM at Linkedin
How do you communicate with an international team and bring a product to market with a truly multicultural and multilingual team? In this conversation on The Essential GTM show produced by SHarebird, I sit down with Robert McGrath, the Head of Product Marketing EMEA & LATAM, Talent Solutions at L...more
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Video: How to deal with change in the go-to-market process, with Hien Phan, Director of PMM at Amplitude
Hien Phan is the Director of Product Marketing at Amplitude. In this conversation on The Essential Go-To-Market show, Hien Pham and I talk about his thoughts on how the pandemic has forced companies to adapt their product marketing efforts, and re-think the way they interact with their customers ...more
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Video: How you know if your go-to-market process is working with Nina Seth, Director of PMM at Blue Yonder
How do you know if your go-to-market process is working or not? While most marketing actions can be measured, many parts of the go-to-market process are more of a qualitative exercise that most companies don’t know how to value. Some signals that your go-to-market process isn't working: miscommun...more
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Video: Why product launches are so misunderstood, with Evelyn Watts, lead Product Marketer at RVezy.
The term “product launch” is often misunderstood or carries unrealistic expectations. If you want to know why, click the video below. In this episode, I sit down with Evelyn Watts, a veteran Product Marketer with so much wisdom! She is now the Head of Product Marketing at RVezy, and was the forme...more
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Video: The Essential Go-To-Market with Cat Origitano at Fivetran
In this episode, Yasmeen Turayhi interviews Cat Origitano, Director of Solutions Product Marketing at Fivetran. Fivetran's mission is to make access to data as simple & reliable as electricity. We talk about the following and so much more: ✅ How to operate PMM in team "pods" with specific stakeho...more
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Video: The Essential Go-To-Market with Francisco Bram, Global Product Marketing at Uber and Yasmeen Turayhi
In this episode, Yasmeen Turayhi interviews Francisco Bram, head of Global Product Marketing at Uber where he leads a team of product marketers and oversees a portfolio of both B2B and B2C products and services such as Uber eats for merchants, Uber for business, and Uber health. Francisco shares ...more
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Video: The Essential Go-To-Market with Amey Kanade, Product Marketing at Amazon Fire, and Yasmeen Turayhi
In this episode, Yasmeen Turayhi interviews Amey Kanade, Sr. Manager Product Marketing for Amazon Fire TV / smart TVs, as he shares some of his best tips and practices when it comes to launching a product in the market. We talk about the mistakes people make when it comes to go-to-market, and how...more
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Video: The Essential Go-To-Market with Emad Kazi, VP of Product and Lifecycle Marketing at Kajabi
In this episode, Yasmeen Turayhi interviews Emad Kazi, VP of Product and Lifecycle Marketing at Kajabi, as he shares some of his best tips and practices when it comes to launching a product in the market. We talk about what the role of product marketing is within an organization, how to work with...more
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Video: The Essential Go To Market with JD Prater, Product Marketing Lead at Amazon AWS
In this episode, Yasmeen Turayhi interviews JD Prater, Head of Product Marketing for Amazon, AWS as he shares some of his best tips and practices when it comes to launching a product in the market. We talk about what's changed with GTM since quarantine, and how to navigate the remote work culture...more
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Video: The Essential Go-To-Market with Mary Sheehan, Director of Product Marketing at Adobe Ad Cloud
In this episode, Yasmeen Turayhi interviews Mary Sheehan, Director of Product Marketing at Adobe Ad Cloud as she shares some of her best tips and practices when it comes to launching a product in the market. Please tell us what you learned and what topics you'd like to learn more about in the Go-...more
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Video: The Essential Go-To-Market Tips and Strategies with Priyanka Srinivasan, Marketing Director, Qualia
In this episode, Yasmeen Turayhi interviews Priyanka Srinivasan, Director of Marketing at Qualia, as she shares some of her best tips and practices when it comes to launching a product in the market. Please tell us what you learned and what topics you'd like to learn more about in the Go-To-Marke...more
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Video: The Essential Go-To-Market: Tips and Strategies with Alison Murdock
Welcome to The Essential Go-To-Market: tips and strategies, where we host short video interviews with leading Executives in Marketing and Product Marketing about the go-to-market process. In this episode, Product Marketing Executive and Advisor, Yasmeen interviews Alison Murdock, the Founder & Ch...more
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Video: The Essential Go-To-Market Interview with Dave Steer, LogDNA
Welcome to The Essential Go-To-Market : tips and strategies In this interview, Yasmeen interviews Dave Steer, head of Marketing at LogDNA. Dave leads LogDNA’s marketing team and is responsible for go-to-market strategies and activities, including product marketing, demand generation, brand market...more
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Video: The Essential Go-To-Market : tips and strategies with Jane Kim, Head of Product Marketing at Life360
Welcome to The Essential Go-To-Market : tips and strategies It feels like everyone—from founders and product managers to engineers, marketers, struggles with the same question: What does it take to have a successful product launch? As a product marketing executive at a number of technology compan...more