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What's an example of a multi-year, transformative product launch, and when should a company think about having one?

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2 Answers
  1. Susan "Spark" Park
    Susan "Spark" Park

    Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y

    A tech company should always think about having transformative bets. These big bets are what will create a diversified company with multiple things they are good at in order to continue to grow in size and scale. Multiple bets are nice, but many companies can't afford them. So shoring up the right market intelligence to predict the shfits will be key to ensure resourcing to execute well on a bet. It's in times like these where product marketing in the research and priortization phase can really ...Read More

    1,742 Views
  2. Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 4y

    This is just timely, but we just shipped Shopify Editions. One thing that became clear for the Shopify organization is that with all of the product launches across different teams, you have to be sure to keep up with all of them—especially the ones that are rolling out on an ongoing basis. When a company is rapidly growing in their offerings, it’s a good time to consider a new approach to the way you launch products. Having a central location for everything has brought a new level of awareness t ...Read More

    371 Views

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