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When you're launching a transformative product, what ground work can you lay to ensure that the product lands successfully?

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  1. Susan "Spark" Park
    Susan "Spark" Park

    Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y

    Build fast feedback loops with cheerleaders and challengers How you build your feedback loops will determine your product trajectory. You need to ensure your recruiting the right customer type, but also go out of your way to try and include cheerleaders (people a bit more on the cutting edge) or challengers (later adopters who don't like change). Both will become vital in terms of your trade-offs for when to launch the product and to understand your true value proposition of the product. Obvious ...Read More

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