Product Launches

I am looking for a framework to use internally with executive stakeholders to align on a product launch process. Does anyone have a framework they have used successfully?

How do you communicate these new content changes to other marketers that will be inmpacted?

What approaches have you tried, and did they work? How did you get buy in from the product team?

Curious if you group features together to create a cohesive theme, or if they are generally "launched" when they are released.

How do you roll reporting this up to the leadership team?

Can you share an example where market research significantly influenced your launch strategy?

While planning for a GTM strategy what framework do you suggest should be used? I understand that STP is one of the key aspects, what are the other aspects to put it in place to ensure a solid GTM?

In the SaaS world especially, I feel like it's easy for PMMs to fall into the pattern of checking off the "traditional" product launch activity boxes. This may be because of limited bandwidth and resources or restricted budget, which can ultimately keep PMMs doing the same things that have previously worked. For me, this has often stunted my creative aspirations, and led me to feel more like a project manager than a standout Product Marketer.