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Product Marketing
Product Launches

Product Launches

When you look at the best launches that you have done, what did you get right that made them so successful?
7 Answers
How do you measure the success of feature releases and how do you influence the product roadmap that leads to new releases?
1 Answer
How do you increase the Product Marketing function's ability to be a more strategic player in the company and not just the launch arm of the feature factory?
19 Answers
What is the best way to choose/prioritize channels for a product launch?
7 Answers
How do you think about bundling or 'holding' launches for a regular launch cadence vs releasing when ready?
What approaches have you tried, and did they work? How did you get buy in from the product team?
8 Answers
What tactics do you use to effectively incorporate new, creative aspects into product launches that can so easily become routine and mundane?
In the SaaS world especially, I feel like it's easy for PMMs to fall into the pattern of checking off the "traditional" product launch activity boxes. This may be because of limited bandwidth and resources or restricted budget, which can ultimately keep PMMs doing the same things that have previously worked. For me, this has often stunted my creative aspirations, and led me to feel more like a project manager than a standout Product Marketer.
5 Answers
What's the most effective way you've found to introduce/launch new features within the product UI?
18 Answers
What are common expectations of the type of feedback that alpha/beta users should provide to Product Marketing Managers and Product Managers? What are some perks or incentives that you offer for alpha/beta users?
5 Answers
How do you tier product launches across minor and major product updates?
3 Answers
Do you tier features in product launches? If so, how do you determine the tier for each feature and what's the difference between each?
3 Answers
What is the brand's involvement in a new product launch by (product by acquisition) and what's product marketing's?
2 Answers
Can you provide perspective on best practices for products launching from smaller organizations where they are the small fish in a big pond?
1 Answer
I'm planning to launch a new product at a large event soon and am in the process of creating a 'Product bible' for everyone who will be on the floor talking about the product. Do you have any examples of things you would include aside from the obvious (pricing, target customer, key benefits, use cases etc)?
1 Answer
What were the biggest mistakes you made in managing post-launch momentum, and what key lessons did you learn from them?
2 Answers
Would a product launch that is added new features be considered at the late stage of the product growth cycle?
1 Answer
How do you evaluate your launch messaging when launching into a crowded market?
If you have a multi-pronged value prop
3 Answers
What defines a successful product launch to you?
1 Answer
Can product marketing be successful without a clear "core" business narrative & identity?
1 Answer
Which marketing channels do you use to reach dev audience during your launch? Do you ignore emails? Do you use dev communities?
4 Answers
Is there a template you follow for Product launch vs Feature launch? Also for existing and new markets.
4 Answers
How do you partner with teams across marketing to make sure your product launch is successful?
2 Answers
How do you prioritize launch work among other core PMM responsibilities, such as market research, competitive intel, messaging & positioning, etc.?
3 Answers
How do measure success of the product launch?
2 Answers
What are the key things to consider post-launch? What standard metrics are important to track to measure success and what teams (and at what cadence) are important to connect with post-launch?
7 Answers
How do you partner with the various marketing teams to ensure a successful product launch?
6 Answers
How do you measure success when launching a second product? Are you focused on current customer adoption or new customer adoption?
6 Answers
What are some unique external (customer facing) activities you include for promoting a new product?
8 Answers
What creative ideas have you come up with for product launches that are terrible and/or really dull?
3 Answers
What's your product launch process for the tiny product improvements? How do you achieve to bundle them in one?
2 Answers
What do you think of a public product roadmap for the customers as part of product marketing?
6 Answers
How and when do you integrate qualitative research throughout your product development and launch cycle?
5 Answers
How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?
6 Answers
How do you think of GTM? What does it include, and what does it not include?
As someone who is looking to specialize myself, hoping to align on what GTM means and your responsibilities in a larger org.
4 Answers
What do GTM strategies look like when you work on a whole category creation?
5 Answers
As a product marketer, how have you been able to advocate for a product feature related to your GTM strategy?
3 Answers
What are the steps involved to create a successful go-to-market plan?
8 Answers
How does product readiness affect launch success?
4 Answers
Marketing invariably gets the blame if the product launch doesn't hit prescribed revenue targets. How should we in product marketing set our launch revenue targets and validate our sales team's forecasts?
6 Answers
How do you refine your messaging and get the latest one adopted even after launch?
Often time when the launch goes general announcement (GA), everything seems finish. But obviously, launch is a series of events around a theme and it can last long after GA, especially in terms of messaging refining. But how do we keep the go-to-market team engaged to adopt it after launch?
4 Answers
When you think about product launch, what post-launch activities are mission critical?
4 Answers
What are your best tools to leverage product launches? Where do you find the most challenging? When is Product Marketing involved in the launch?
4 Answers
How do you operationalize messaging so it works for all go-to-market teams?
2 Answers
How do you identify KPIs to measure the success of your GTM strategy?
3 Answers
How do you approach pivoting GTM strategy if you're not seeing expected results i.e. pipeline growth, customer momentum,ACV and ARR goals etc.
2 Answers
How do you decide on the right amount of detail to share in Go-To-Market materials?
10 Answers
Go-to-market strategy can be so broad and different by company/market. How do you define it and get alignment across the team?
5 Answers
How do you differentiate between different size launches? Who determines the size?
2 Answers
How do you build a scalable launch process? What are the failure modes or signs of an unscalable launch process? How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule?
2 Answers
What documents do you create for messaging of a new product and or feature. What are ways in which you differentiate the messaging? Do you create a matrix of messages via vertical, persona etc?
3 Answers
How does your product marketing team work with the product/engineering team to best understand the pipeline of product releases?
3 Answers
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