Product Launches

There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.

My product team mainly launches product features and enhancements to existing products.

I am looking for a framework to use internally with executive stakeholders to align on a product launch process. Does anyone have a framework they have used successfully?

As someone who is looking to specialize myself, hoping to align on what GTM means and your responsibilities in a larger org.

While planning for a GTM strategy what framework do you suggest should be used? I understand that STP is one of the key aspects, what are the other aspects to put it in place to ensure a solid GTM?

I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.

How does a lean small startup launch look different than a product launch at a place like Loom?

Can you share an example where market research significantly influenced your launch strategy?

In the SaaS world especially, I feel like it's easy for PMMs to fall into the pattern of checking off the "traditional" product launch activity boxes. This may be because of limited bandwidth and resources or restricted budget, which can ultimately keep PMMs doing the same things that have previously worked. For me, this has often stunted my creative aspirations, and led me to feel more like a project manager than a standout Product Marketer.

What approaches have you tried, and did they work? How did you get buy in from the product team?

How do you communicate these new content changes to other marketers that will be inmpacted?