Product Launches

1 Answer
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product MarketingJune 21
I really like the story brand framework by Donald Miller. The narrative structure puts the customer as the hero of the story and your solution as the guide to their problem. The book also talks about picking a fight for your product with a focus on vilifying the issues your customers are having. ......Read More
2684 Views
7 Answers
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product MarketingJanuary 23
These are typically small launches with functionality that maintains market position, parity, and performance. Communication channels should include but are not limited to: internal - slack announcement with positioning brief, external - cs/sales outreach template, targeted email announcement, ne......Read More
848 Views
4 Answers
Molly Chapman
Molly Chapman
Moorepay Head of Product MarketingAugust 25
The truth is, every launch is going to come with risks, and these vary from business to business. Of course, the longer you have been with a business, the easier it is to know the common pitfalls when it comes to launching and delivering a GTM plan. If you’re new to a business, or the PM functio......Read More
223 Views
4 Answers
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingNovember 7
To craft an effective GTM strategy, it’s crucial to identify and address potential pitfalls. From my experience, the top 3 GTM strategy risks can be: * Poor Product-Market Fit: Ensuring your product aligns perfectly with the market and addresses customers' pain points is paramount. The lack......Read More
1342 Views
2 Answers
Molly Chapman
Molly Chapman
Moorepay Head of Product MarketingAugust 25
We must measure the success of our GTM strategies! Without it you make it incredibly difficult to replicate success, or deliver insightful lessons learnt. However, your KPIs aren’t always in your hands. You might find yourself hunting around, or demanding data from other teams – therefore it’s im......Read More
496 Views
9 Answers
Tracy Montour
Tracy Montour
HiredScore Head of Product MarketingAugust 4
The most important thing to dig into here is why the existing GTM strategy is not working. Without deeply understanding this, you're just guessing blindly when doing GTM planning. Focus on really understanding your points of failure, speak with customers, speak with analysts, understand the marke......Read More
450 Views
5 Answers
Rahul Pandey
Rahul Pandey
SS Supply Chains Senior Product Marketing ManagerJuly 12
GTM for the first product is quite different than the other. At startups, while launching the very first product into the market, there is a high risk of customer dissatisfaction, lack of trust and high expectation of value out of it.  Hence, It is extremely important to get fundamentals right......Read More
433 Views
6 Answers
Dave Steer
Dave Steer
GitLab Vice President of Product MarketingJuly 13
There are, of course, several elements so I’m just going to touch on the foundational pieces that product marketers must have in place. But before I do, I have one pro-tip: develop your GTM framework as a narrative. I've found that the activity of writing it out in narrative form helps to create ......Read More
1127 Views
6 Answers
Susan "Spark" Park
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, OculusFebruary 3
Do not launch in that market/region if you do not have support. Instead, focus on other areas/regions that do, shore up your resources and be a bigger success. Nothing is more attractive than a successful product elsewhere, so if you find success in other regions, the stakeholder will be asking f......Read More
1127 Views
10 Answers
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 8
I’m assuming this question is about moving from a focus on the “last mile” of the go-to-market process entailing sales enablement and product launches to more “upstream” go-to-market strategy activities like identifying market opportunities, defining target segments in the market, partnering with......Read More
2139 Views