Product Marketing 30/60/90 Day Plan

20 Answers
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 9
At Zapier I approached this by starting with a mission statement to describe why our team exists and the work we aim to uniquely do for the company: “PMM exists to maximize Zapier’s market opportunities by (1) clarifying where we win and (2) driving GTM strategy for product success.” I then defin......Read More
4920 Views
17 Answers
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 9
30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b......Read More
9560 Views
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
10 Answers
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingNovember 20
Know your ARR/Pipegen numbers and analytics tools: Get comfortable with building reports and dashboards. Know how to run reports and play around with that data. You will start uncovering interesting things - ex: we are weak in a certain market segment or we tend to have higher win rate for certai......Read More
5494 Views
3 Answers
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingJanuary 12
I interview them to get to know them first, why they joined the company, what they are excited about, what they oversee, what they need help in (their pain points) and I start mapping their needs and how we can work together. I spend the majority of my time having them explain to me the product ......Read More
897 Views
9 Answers
Alexa Scordato
Alexa Scordato
TikTok PMOAugust 14
The first 2 PMM's are going to wear many hats and serve many masters. There's unfortunately no way around that given the breadth of the function. The biggest tension is striking the balance between supporting product, supporting sales, and establishing an operational cadence for go-to-market (GTM......Read More
1670 Views
6 Answers
Fiona Finn
Fiona Finn
jane.app Director of Product MarketingMarch 5
- Retros on strategic projects, especially those with cross-functional teams so you can identify previous learnings and opps for improvement, and quickly get up to speed on legacy experiences  - Centralization of customer feedback; can you do some quick analysis and theming of it to start to for......Read More
464 Views
What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
24 Answers
Dave Daniels
Dave Daniels
BrainKraft FounderJune 9
30 days - Learn the market and competitive landscape. Visit as many customers and non-customers as possible. Read every Win/Loss report you can get your hands on. Talk to as many sales reps as possible. Use the Steve Jobs line of questioning: "What's working here?" "What's not working here?" Warn......Read More
4010 Views
2 Answers
JD Prater
JD Prater
Graft Head Of MarketingJanuary 8
I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly.  Working in startups......Read More
6760 Views
1 Answer
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingOctober 19
First 30 Days * Focus on learning the product (demo, the features, product positioning) * Learn about your business (sales process, pipeline, key KPIs, goals/success metrics - the basics of the business) * Listening tour to learn about your customer and competitors * Listen to gon......Read More
644 Views
1 Answer
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingOctober 19
I've honestly seen everything! I've seen folks come from Sales (as I did), from content marketing (typically great writers), from demand gen, from a finance background, from customer success. Someone coming from a sales background vs a finance background into PMM will definitely showcase differen......Read More
624 Views