Product Marketing 30/60/90 Day Plan
SAP Director of Product Marketing • 5y
I'll "yes and" Gregg's answer and say that this will really vary by company size and complexity. I was at a startup where my 30-day goals included creating buyer persona...
3410 Views
Close Head of Product Marketing • 3y
As a first (and oftentimes only) product marketer at a company, prioritization is the mother of all skills. The framework I would apply is a natural extension of the 30/6...
2108 Views
How do I get into a US company from India as a PMM? What are the major skill based requirements?
I have been working as a product marketing manager for the past few months and I feel the PMM role in India is not in a mature state and honestly am extremely exhausted of that immature job role. I am doing A to Z but not able to take ownership on the revenue part as much as I want to or even in the strategic part.
I feel US is a more mature market in this aspect that's why I wanted to know. Thanks!
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
Assuming you're most interested in switching locations (India to the US) rather than changing industries, the fact that you're a PMM today at your current company gives y...
1223 Views
Jellyfish VP of Product Marketing • 4y
I believe that adding more people to your team needs to follow the needs of the business. This means making sure you can break down the goals or OKRs that you, as a PMM l...
1479 Views
Eventbrite VP, Global Head of Product Marketing | Formerly Amazon, Ex-Amex • 4y
As I mentioned in the question regarding your first 90 days, the first 30 days are all about establishing a baseline and assessing the current product marketing status. T...
1772 Views
What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 5y
First 100 days in a job quite important. The First 100 days are your opportunity to ask questions, make some bold moves, build trusted relationships, and set the tone. I ...
17246 Views
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
Ting VP of Marketing • 5y
That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can h...
13325 Views
HeyGen Head of B2B Marketing • 1y
It depends on my role. But in any role, I think the focus of any first meeting is to listen, learn, and build relationships. Typically, the first meeting is all about get...
498 Views
Salesforce Senior Director, Product Marketing • 2y
First 30 DaysFocus on learning the product (demo, the features, product positioning)Learn about your business (sales process, pipeline, key KPIs, goals/success metrics - ...
1430 Views
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y
Look at my phases of success for a PMM in your first 100 days, it has the building blocks on what to focus on so you can be prepared to help scale with your company. Thi...
1126 Views
HeyGen Head of B2B Marketing • 1y
The quick wins really depend on the specific needs of your business. That’s why it’s crucial to spend time early on understanding the current challenges, gaps, and priori...
639 Views
Close Head of Product Marketing • 3y
I think the common questions you'd want to ask both of these teams are
1. Tell me about your role and your teams - how do you operate today? (Build context of how these ...
833 Views
Ting VP of Marketing • 5y
I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help ma...
7856 Views
HeyGen Head of B2B Marketing • 1y
With launch KPIs, it’s important to choose goals that not only align with the company’s goals but also reflect the specific dynamics of the product and market. Here’s how...
1091 Views
Ahead of getting to the 30/60/90 day plan, what background have you see Jr. PMMs coming from that could make them most successful in the role?
This is in terms of building out a team from being a solo PMM to adding an additional Jr. PMM.
HeyGen Head of B2B Marketing • 1y
Adding a Junior PMM is a strategic decision that should align closely with your business needs and the gaps you're looking to fill. No single background guarantees succes...
797 Views
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • 7y
Definitely product management, to understand the blurry demarcation company to company between those 2 positions such as customer exposure, pricing/competitive analysis a...
595 Views
Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 3y
Come with data and frame your initiatives for your leaders.Part of your first 30-60-90 days will involve understanding what's working well and not-as-well in the GTM. Tal...
6358 Views
Level Ex Senior Product Manager • 6y
I agree with these statements 1,000% as a product manager. Tag teaming on the KPIs and collaborating on solutions to potentially improve measuring performance is a grea...
2121 Views
What traits and skills do you think the best PMMs have?
Please give one real world example
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y
You can switch from right brain to left brain activities and fire both at the same time. You have to be analytical and strategic, you like art and science, numbers and wo...
1503 Views
Amazon Web Services (AWS) AWS Product Marketing for Databases • 6y
Great perspective RF. Too often, PMMs do things without measuring outcomes. I like your focus on metrics.
2212 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Lindsey, thanks for replying and sharing your thoughts!
2235 Views
Writer Chief Marketing Officer • 4y
I look for a growth mindset, collaborative personality and humility. Obviously they need to be good at the core product marketing skills and have demonstrated success in...
2279 Views
How do I figure out a schedule for our revenue kickoff where marketing, sales, and customer success are all together?
It would be where there are joint-sessions and then separate sessions for each group. I would love to see a sample schedule. I have done FKOs, but not RKOs.
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y
FKO, SKO, RKO, AKO to ZKO, put whatever letter in front – they are all company kickoffs. Sales teams are now being called Revenue teams –- I've also seen marketing depar...
733 Views
What framework do you use when assessing a new opportunity at a different company?
Some criteria I've used in the past: what problems have I solved that I'm good at and what do I want to solve next, the team makeup, where the role sits in the organization, company culture, and where the product fits in the market
ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
Make sure you're optimizing for learning!Ensure compensation is fair but don't optimize for salary yet! This isn't an excuse for companies to lowball you. Realize that yo...
345 Views