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Partner Product Marketing
I've noticed a lot of partner marketing involves cold emailing and cold calling, trade shows, etc. Are there another maybe non-conventional methods for executing a successful partner marketing strategy?
What's the best way to teach partners about your product and which assets/resources should be developed to maintain their knowledge?
For your team, leveraging internal product training, battlecards, sales plays, etc. gets them prepared. What works best for supporting partner GTM motions?
With respect to mergers and acquisitions, what are the steps and priorities you take to integrate the newly acquired product into your overall product marketing strategy?
What are the SaaS you think is doing product marketing exceptionally well globally and it's competitors and also please explain how is the one able to stay ahead than the rest?
Can you do too much partner marketing vs standalone?
Is partner PMM a dedicated function and why is that the case or not? What's the line between partner PMM and partner marketing?