Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
If by technical value, you mean “what does this thing actually do?” - a lot. Most technical categories are super crowded (and if they’re not crowded, they’re nascent and not well-understood), so being precise on “we’re different in that we solve these problems in these ways” is super important so that those details aren’t left entirely for SE’s in a discovery meeting with a prospect. If you have a highly technical product offering chances are you also have highly technical users/decision makers ...Read More
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