Ooof this is a tough one and honestly it depends on how things were structured at your organization from the beginning. IMO, product marketing should influence/contribute to webinars, but not own webinar execution. For thought-leadership webinars, I've seen product marketing, content, and comms all own this in the past. If you're lucky to have a large marketing team, I usually divide responsibilities for webinars like this: Product marketing owns outline and enablement material Content owns ...Read More
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